Right business decisions are winnings

Branded solutions and services

AdWise is a unique, straightforward and flexible research tool, which predicts success or failure of commercial communication, as well as allows evaluation of marketing effectiveness. Not only piles of numbers which you may not be familiar with are outcome of such survey; we focus on simplicity and detailed analyzes. We will provide you with a clear recommendation of what can be improved and give you an advise on strategic marketing communication.

AdWise represents sort of puzzle adjusted to particular client's needs:

• basic, so called base module,
• diagnostics,
• media analysis.

All of the above mentioned "puzzles" could be tested at the same time or each one separately with no need to test all three of them.

AdWise is at hand to test diversity of marketing communication. It is in place to use it when learning about suitability, relevance and identification of future success or failure of:

• Creative ideas at the development stage
• Concepts (ads, products)
• Slogans
• Storyboards
• Animatics
• Ready to go commercial, either TV or radio spots.

• To prevent high expenditures related to advertisement execution, which may or may not work.
• To find out which suggested marketing campaign to launch.
• To learn whether to continue airing an existing ad or should it be replaced with a different one.
• To reveal what makes some ad powerful and effective. What should be the ideal communication and execution behind?
• To explore performance of the tested ad in a clutter of other commercials, in a competitive and very "real" environment, either on the radio or on TV.

• Before the advertising agency starts any work on your commercial.
• When final version is executed.
• To check its performance in a clutter of other ads.
• During marketing campaign - to learn if the advertisement doesn't demonstrate signs of "wear out" effect, to recommend which parts shall be skipped, refreshed or substituted in order to maintain effective impact and prevent its decrease.
• When the marketing campaign is over to decide what to do in the future? To re-introduce ad which run for certain period of time, adjust some parts of it or launch a brand new commercial instead.
• In a long run to monitor development of commercial - tracking.

• We won't threw out hundreds of numbers…
• One number - so called "index of success", presents the most important information. At first glance this number is easy to understand and totally clear. Although, for your convenience we submit a graphical drawing attached to it.
• Comparison of the tested ad against established benchmark (norm), which gives an idea whether the tested commercial, is better, same or worse than other similar ads.
• Diagnostics give precise summary of strong and weak moments of the tested ad and imply opportunities for its adjustment and improvement.
• "Package" you may use for your internal purposes, as well as valuable material for negotiation and presentation to your advertising agencies.

to measure future success and evaluates effectiveness while suggesting a client one simple and straight forward recommendation what to do:

• ad to be launched
• ad to be revised
• ad to be rejected

AdWise precisely reveals what customers want to see and hear, what shall be the ad flow and what is the proper language to be implemented.