Right business decisions are winnings

Branded solutions and services

ODD variegates current information flows aimed at the client about the possibility to view the data on-line through web portal according to actual client's needs.

• Data access is provided by standard security web portal, user is identified by login and password.
• Data are regularly updated with the required frequency (weekly, monthly, etc.). No client's intervention is necessary.
• Quick and data handling due to simple user-friendly interface.
• ODD enables prompt manipulation with existing tables and charts and creation of new ones.
• ODD outputs can be easily used for internal client's reports. All outputs for company management are automatically up-to-dated as soon as new data reach the system.

ODD is primary designed as a tool that integrates data from several sources. It is possible to create outputs based both on tracking and ad hoc studies. Moreover, client's in-house data can be included: advertising expenditures, sales, competitor activities etc.

Data are presented as:

• frequencies,
• time series,
• cross tabs,
• bar and pie charts.

Tables and charts are organized in a simple directory tree structure. Users can define different blocs for easy multiple modifications of already existing outputs. Naturally, there is the possibility to print charts and tables or import data to MS Office applications.

• definition of various target groups and information about them,
• basic mathematical operations,
• choice of various time periods for presentation of tracking studies,
• modification of web portal graphical design, appearance customization,
• safe back-up of client's internal documents.

• ODD enables easy and safe work with marketing research results.
• The added value: integration of data from various sources - researches, internal or external data. It helps to explain reasons of changes in consumer behavior.
• ODD enables to forecast future consumer behavior, brand positioning, and the influence of marketing activities on brand sales.
• ODD is a solution for anybody who wants to have quick, easy and safe access to his own data.