Factum Group expands to Russia

Analytics – Russia LLC has joined Factum Group, a chain of market research agencies operating in Central and Eastern Europe. The group is therefore strengthening its position in the region.

Analytics belongs among important independent market research agencies in Russia. It has been operating since 1996 and is active both in market research and opinion polling. It has worked for big multinationals as well as for local companies in various industries such as FMCG, finance and insurance, medical and pharmaceutical industry. It has also gained a trust of quite a number of well-known research institutes in the USA, UK, France or Singapore.

“Cooperation with Analytics is another logical step, which enables to offer regional marketing research including attractive Russian market. It brings significant synergies by using branded research solutions of the Factum Group”, Jan Herzmann, the CEO of Factum Group commented.

Except for Russia, other major agencies from the Belarus, Czech Republic, Estonia, Lithuania, Latvia, Hungary, Germany, Poland, Slovakia and Ukraine are part of the Factum Group.