Factum Group introduces International Omnibus Service

The population of nearly 200 million people is now screened using a standardized research tool.

Factum Group launched an efficient tool to measure brand awareness, brand positioning, U&A or public opinion in several countries of the region simultaneously. International Omnibus Service (IOS) covers the area where there are 200 million people living in 10 countries: Belorussia, Czech Republic, Estonia, Germany, Hungary, Latvia, Lithuania, Poland, Slovakia and Ukraine. Interviewing only in some of the countries is also possible.

IOS is a standardized representative multi-client study. It covers total population of the participating countries, aged 15 and over. Interviewing in each country is organized in local language(s), resulting in 9.500 interviews in total. IOS is based on a single-entry principle. Any client simply chooses one contact point within Factum Group and communicates with just one contact person. In the end, all the results are delivered in one package, sorted by countries as well as demographics.

Mr. Jan Herzmann, CEO of the Factum Group, explained: “A growing number of international companies coordinate their marketing activities in different countries in Central and Eastern Europe. Factum Group is now able to meet their information needs more efficiently and cost effectively.”