Quantitative methods
F2F - face to face (paper or computer assisted), CATI - computer assisted telephone interviews, CAWI - computer assisted web interviews)

Qualitative methods
FGD - focus group discussions, IDI - in-depth interviews, expert discussions, involved observation

Observations and tests
Mystery shopping, registration of customers/transport flows, product and package tests, marketing/advertisement concept tests

  • Usage and attitude studies
  • Market segmentation
  • Brand research
  • Employees' satisfaction surveys
  • Public opinion surveys
  • Syndicated and Omnibus-type studies
  • Web panels
  • Multivariate analysis
  • Analysis of secondary data
  • Desk research
  • Sector analysis
  • Audit of marketing information systems