PrefTrail is a survey instrument to assess the effectiveness of sales and marketing success in competitive markets. This instrument measures the market share and marketing dynamics, based on the user’s choice structure.

PrefTrail includes both quantitative (market efficiency) and qualitative (communication messages) research techniques, in this way reflecting on the market situation and identifying successful marketing strategies.

Preftrail is the right market / marketing efficiency and consumer’s choice by a rapidly changing market for goods, in pharmaceutical studies (prescription monitoring), media studies and observing. This instrument is the most adaptive testing markets with strong trade marks and loyal users.

PrefTrail components can be used as an independent instrument or easily can be integrated into any market research (including the periodic OMNIbus or CATIbus researches).